Elizabeth McCravy is a ShowIt website template designer, educator, and podcaster who really likes to stand out from the crowd. In everything she does, she strives to empower women to own their work through beautiful templates they can edit themselves, courses they can take to better their business and podcast episodes for encouragement and community with other business owners. I was thrilled to work with Elizabeth for a Nashville branding photoshoot because I actually used one of her templates for my own website!
Brand Photography Goals
Elizabeth was super clear about wanting her brand photos to be fun, colorful, and unique. She wanted her personality to really shine through. Her plan was to use these photos for her website, online course, social media, and her podcast cover art, so she wanted them to really pop. It was a priority to capture her process from beginning to end, as well as some lifestyle photos of her with her husband, with her favorite snacks, and more.
Personal Branding Photoshoot Process
We decided to do Elizabeth’s brand photo shoot at her home in Nashville. With so many photos on her list and lots of props, it was best to have 1 location that offered the variety we needed. We started in her home office with some professional shots. (Be sure to scroll down for some total home office inspo!) We then proceeded to take photos in nearly every room of the house. Elizabeth starts every design by sketching the layout on a piece of cardboard, and it was important to her to showcase her process.
Elizabeth’s home was mostly bright neutral colors, so when paired with her colorful outfits and props, we achieved a look that was bright enough to stand out, without her photos clashing against each other. This way, she could use her photos for social media and on her website without distracting the viewer.
Elizabeth has been able to implement her photos in her podcast cover, social media, blogs, and more. Elizabeth is the perfect example of something I tell my clients all the time: When building a personal brand, brand photos are crucial. When done right, these photos will show off your personality and help people get to know what makes you special! If your website needs a refresh, be sure to check out her template shop – it’s an easy and totally customizable way to get a beautiful website. Don’t forget to use the code “MandyLiz” for a special discount!
From Elizabeth McCravy
“Mandy’s photos and business smarts will help you grow your business! I worked with Mandy for an at home photoshoot to get photos for my business. I’ve worked with multiple photographers and done 15+ branding shoots over the past 5 years, and Mandy’s was BY FAR my favorite!
She actually helps you plan the images to take and strategizes about your business alongside you. She even came up with photo ideas for me that I never would have thought of! She makes you feel comfortable in front of the camera even when you’re doing a pose that might feel silly, haha! I LOVE the photos from our shoot, and I have gotten so many messages from people saying things like “your new pictures are incredible!” as soon as I started sharing them on social media. Also, the engagement (comments, likes, shares) on these new photos is huge. The images Mandy and I took together *actually* stop the scroll. And, because they are so customized to my business, I’ve become a better content creator because of them!
I can already see the return on investment as these images help me stand out in the saturated online space. You will not regret working with Mandy. She doesn’t just show up with a camera then edit your pictures. She gives you a fully elevated experience, thinks strategically with you, and cares about your business like you do. JUST DO IT. You won’t regret it!”
Want to see more lifestyle branding photography for Nashville podcaster? Here are 3 other examples of Nashville podcast photoshoots:
- Gotcha Mama – Personal brand photoshoot in Nashville for Gotcha Mama Podcast
- Laura from Make It Brave – Marketing photography and podcast headshots at a Nashville hotel
- Michelle Chalfant – Podcast headshots and personal branding photos for social media
IF YOU LIKED THAT, HERE’S MORE FOR YOU!
Want to see real results from Nashville personal brand photoshoots? Click here to view the Client Showcase!
Want to read all my best Personal Branding and business tips? Find the tips here!
Ready to book your Personal Branding photoshoot? Learn more here!