I loved working with Michelle Chalfant for her branding session back in September. She knows her brand well, and she had a vision in mind for her session, which allowed us to create a lot of content for her website and social media accounts.
When I asked Michelle to describe her business she said helps people get unstuck, learn how to love themselves, and live authentically. She is a Franklin, TN based counselor and life coach, but she also has a podcast and hosts weekend intensives and events based on a model she created called “The Adult Chair”. In order to better connect with her audience, Michelle wanted the images from her marketing and branding session to reflect her being real and authentic.
For this Nashville branding session we staged pictures of Michelle journaling, podcasting, using essential oils, reading, talking with friends, cooking in the kitchen, and so much more! She wanted custom stock images that she could use for her blog posts, website, and Instagram account, so I knew she would need variety. We did several wardrobe changes and used a couple of different settings within one home so her pictures wouldn’t be all the same!
You can see some of my favorite branding pictures of Michelle below!