I never thought I’d get excited about commercial real estate… That is until I met Erin and the team over at Rhetson Companies, Inc for their brand photoshoot. I recently learned the value of working with the right construction partner when building my new home. It’s so clear that Rhetson not only understands this valuable relationship, but goes above and beyond to make sure their clients are taken care of.
Rhetson Companies, Inc. works with franchise owners, corporations, small businesses, schools, and community organizations to offer full-service commercial real estate acquisition, development, investment and construction. What sets them apart from the rest is that they can manage construction projects from start to finish with in-house employees, ensuring quality at every stage. They also have big names under their belt, like Dollar General, Dunkin Donuts, Ace Hardware, and so much more.

Brand Photoshoot for Commercial Construction Company
Planning A Commercial Construction Photoshoot For Rhetson Companies, Inc.
Rhetson was in need of brand photos that showcased their services, new building projects, and client experience so that they could connect with prospective contacts. Of course, they are BUSY, so we worked together to build a brand photo package that enabled us to maximize just 1-2 days together in the year to show off their finished builds and various aspects of their process.
Along with the building processes, we wanted to make sure we shone a light on the service aspect of their business. That means headshots of new employees and photos showing off the less-flashy moments such as planning meetings, office working sessions, etc.
North Carolina Commercial Photography Goals
I haven’t mentioned yet that the Rhetson team are based near Pinehurst, North Carolina (I do offer travel brand photo services!) so the package we created allowed us to have more time together than my traditional 3-hour local photoshoot.
Every Mandy Liz brand photo client has a few steps to complete BEFORE photoshoot day. An extensive shot list and lots of employees to work with boiled down to a full day with several locations. Before ever unpacking my suitcase, I worked with Erin and her team to create a very detailed timeline for the day with a checklist of what we needed to capture in each setting.
PRO TIP: Take your time on the pre-photoshoot questionnaire. And don’t forget to think about any props you will need for us to get everything on your shot list!
Branding Photoshoot for Commercial Real Estate Firm In North Carolina
The team at Rhetson has been thrilled with their new brand photos! Firstly, they completely transform their website with high quality photos showcasing various stages of their process and updating their staff bios.
I was also blown away by this book they created for potential partners and business leads! Using brand photos to enhance printed materials like this, or a press kit, do WONDERS for creating a sense of professionalism and familiarity with your brand!
Web design and PDF printed materials were created and designed by Emily Piepenbrink. Website and PDF copy and messaging were written by copywriter and ghostwriter Danielle Cook.

Commercial Real Estate Development Photography Examples
From the office to on-site, every location and photo communicates what the Rhetson team is about– community and excellence. They serve clients looking to grow their businesses with development, construction services and investment opportunities.



Here is what the Rhetson team had to say about their brand photoshoot with Mandy Liz Photography:
“Mandy was an absolute joy to work with. From the initial planning phase to the day of our branding shoot… Mandy kept me 100% informed on all the details. She provided a pre-shoot survey to complete. Which helped her be prepared for our needs. When Mandy arrived to our shoot, she was prepared and ready to go. So she didn’t miss a beat and her keen eye and talent were clearly evident. The photos Mandy took knocked our socks off and we couldn’t be more pleased with the outcome.”
Want to see more brand photography for Commercial Nashville businesses?
- Commercial Brand Photography for Nashville Cleaning Company
- Louisville Branding and Team Photos for Organizational Development Consultants
- Commercial Photography For Nashville Real Estate Company
IF YOU LIKED THAT, HERE’S MORE FOR YOU!
Looking for inspiration for your brand photography shot list? Here are 9 must have pictures to capture at your next photoshoot!
Want to see real brand photography results from other Nashville businesses? Click here to view the Client Showcase!
Ready to book your own Nashville Brand photoshoot for your small business? Learn more and inquire here!


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