In the age of fast fashion, it can be hard to sift through the noise and trends and find timeless style. That’s what Ivory Beau Boutique (and its young founder Sofi!) set out to change. In fact, at Ivory Beau, each piece is curated to be the perfect blend of elegance & sweet Southern charm… Making it impossible to buy anything that’s less than stunning! Sofi and her team take inspiration from classic style icons like Audrey Hepburn, Grace Kelly, and Princess Diana to name a few. I’m so impressed by Sofi who, as the youngest entrepreneur I’ve been lucky enough to work with, is crystal clear on who she is and what her brand represents.
Lifestyle Product Photos for Clothing Brand
We had ambitious goals for this photoshoot, as we needed to get 👏 so 👏 much👏 content for Ivory Beau’s launch. I’m talking clothing boutique product photos, model photos, and of course branding photos that capture Sofi in her element, behind the scenes and in her curated selections from the shop!
We wanted to have a variety of backdrops for the variety of photos:
Kairos Studio: A rentable space for creatives with tons of natural light and luxury design
Vanderbilt’s Campus: This was a genius idea to feature a college campus since her ideal audience is around the same age
The way to my heart, and the secret to a seamless product photoshoot, is diligent planning that accounts for all the details (timelines, locations, and shot lists for each!)
Sofi and I worked together to create a timeline for the day that included travel time in between locations. We also listed out exactly what we hoped to capture at each location. This helped Sofi plan out outfits and accessories and organize them according to what she would need and when (including outfit changes for the models!)
With our shotlist mapped out, Sofi and I worked together to determine if I needed to provide any additional props (You don’t get 7 years into brand photography without acquiring a closet full of supplies!)
Sofi and I also developed a mood board so I could better understand the types of photos she was looking for with behind the scenes content and product photography. It became very clear that this photoshoot (and Sofi’s brand) needed lifestyle product photography, rather than a more corporate style. With influencers continuing to hold so much power on social media, we needed to capture a style that helped Ivory Beau’s future customers to see themselves in the clothes.
Nashville Boutique Product Photos Results
With so many photos to capture (and many, many outfit changes) we decided to focus on the first two locations: Kairos Studio and Vanderbilt’s campus. For one, this helped us stay on track and complete our shotlist (or at least get CLOSE!) without feeling rushed. With the number of models we had, having some extra time for touch ups and logistics was necessary. Secondly, 12 south, while adorably fun, gives off a trendy, colorful, of the moment vibe, while Ivory Beau centers around timeless elegance. While I definitely think we can utilize parts of 12 south in our next photoshoot together, I agreed with Sofi that it wasn’t necessary for the initial set of lifestyle product photos.
I absolutely loved working with Sofi and her team at Ivory Beau Boutique to capture the perfect first set of brand and clothing product photos. I not only was inspired by Sofi’s dedication to her business at such a young age, but I fell in love with several pieces from her boutique and can easily see her pieces being a must-have for any woman’s closet!
The most important piece of the puzzle that helped us capture so much in such a short amount of time was Sofi’s confidence in her brand style. She knows exactly what Ivory Beau looks, sounds, smells, and feels like, which makes it that much easier for her to plan photoshoots, moodboards, and product launches. Need a little help honing in on your brand voice? Start here!
If you’re a boutique looking for some lifestyle product photos, let’s work together! Putting yourself (and/or some models) in front of the camera and actually using your product will bring a sense of personality to your shop and help you stand out online.
See Examples of Lifestyle Product Photos for Nashville Clothing Boutique
Want to see more examples of Nashville product photography?
Click here to see lifestyle product photos of children’s books.
Find inspiration for a lifestyle product photoshoot for a baby and maternity brand here.
Lifestyle product photos are a great way to showcase your products in use. Click here to see Humarian Product Photography for probiotics and supplements.
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