I loved working with Meghan for her second personal branding business photoshoot at Meet + Greet in Nashville. Meghan provides consulting on Generation Z, strategic planning and process improvement, organizational management and leadership, and program and curriculum development. She is a researcher and consultant that works with Plaid, LLC to help clients improve their organizational strategies. She was ready for new brand photos to visually communicate her business consulting services on her website.
BRAND PHOTO GOALS
Since Meghan and I have already worked together for a personal branding photoshoot, she had a good idea of the content she needed this time around. Her first session provided headshots, podcasting and book photos, and basic working shots. Therefore, Meghan’s goal was to portray her consulting services and her background in research and assessment this time around.
PERSONAL BRANDING PHOTOSHOOT PROCESS
We had this brand photoshoot at Meet + Greet, a co-working and business meeting space in Nashville,TN! I loved this location because it had the perfect layout and set up for Meghan to lead a team meeting. Meghan invited a handful of her friends to sit in on her brand photoshoot as models.
One of my best tips for small business owners planning a personal branding photoshoot is to not do the entire photo session alone. I actually highly recommend bringing in a couple of other people so we can capture images of you working with your ideal client! Because Meghan included a group of people in her photos, her brand images visually support her business consulting services!
During this business photoshoot we mainly focused on commercial lifestyle photography. We also created some custom stock photos that can be used as “filler” content, and a handful of business headshots. Meghan posed in the group setting as the team leader. We captured her in a few different outfits sitting at the table, standing with her Ipad, and presenting to the group. These photos work great for Meghan to promote her strategic planning, project management and implementation services.
We also captured images of Meghan working 1:1 with everyone. This allowed us to create variety and end up with 4 different options for client photo examples. These brand pictures include meeting over coffee, working together at a laptop and taking notes.
Meghan’s gallery is full of professional lifestyle business photos that she can use on her website and social media platforms. Professional images help small business owners attract ideal clients and market their services! Meghan has already used her brand pictures to update her website, post on Instagram, and announce her new role on LinkedIn! Scroll to see the marketing pictures from this Nashville business photoshoot at Meet + Greet.
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