I loved working with Rachel from the Nashville Nanny Agency recently for her personal branding photo session! Rachel mainly needed an updated headshot, but she walked away with plenty of lifestyle images for social media posts and her site!

Nashville Nanny Agency is a boutique agency that pairs Nashville families with professional and reliable nannies. Rachel engages with both families and nannies, so we created imagery that she could use to attract both audiences. Rachel’s headshots and lifestyle pictures are warm and inviting, which perfectly fits her business!

Rachel did a great job curating on brand props to promote her nanny agency through her personal brand photos. The lifestyle images include an on-brand coffee mug, a cute tote that reads “Nashville Nanny”, white balloons, and a laptop and notebook. We captured pictures of Rachel working at  her laptop, taking notes, and even using her phone! These images are great content pieces for her to share a “behind the scenes” look at her work day!

We also photographed candid and lifestyle branding pictures of Rachel! These showcase her drinking coffee, hanging outside on the patio, and sitting relaxed on the couch. I love that Rachel’s gallery has a good mix of professional and casual branding photos to choose from for Nashville Nanny Agency!

We also used a felt board with letters to promote job openings at her agency! This attention grabbing photo is perfect to use on Facebook or Instagram to attract new nannies. We wrapped up this personal branding session with a styled flatlay with Nashville Nanny Agency marketing collateral. I love styling flatlays for my brand clients because these kinds of images are versatile and can be used in a number of different ways! They are perfect for social media and website banners, blog posts, Pinterest graphics and more!

See how Rachel is using her new branding pictures on her own website and Instagram page!

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