Great personal brand photos are so much more than good-looking headshots. They tell the entire story of you and your brand through images. They capture your personality and help bring your entire personal brand together. Plus they help your clients and customers know who you are, what you can offer, and why they should hire you — all with just a glance.
How can you make sure your personal brand photos tell a powerful story? Here are a few key things you’ll need to do:
Know your story
It’s really tricky to tell a story you don’t already know by heart. Before you book your personal brand photoshoot, you’ll want to do your homework. Think about who you are and what you have to give. Identify the traits that make you unique. Then, write it all down. Don’t be afraid to dig deep! (Spoiler alert: all of my Nashville branding clients fill out a branding questionnaire before our session so I can help you through your story!)
Think about your target audience
Now that you know what you want to say, think about who you want to speak to. Imagine your dream client. You should know him or her intimately — everything from favorite brands, preferred colors, fears, dreams, favorite pizza toppings, etc. Use these details so you can plan your photoshoot and your storytelling around them. Your personal branding photos should help you make an instant connection with your ideal client.
Discuss with your photographer
My favorite thing about being a Nashville branding photographer is that I get to be a storyteller with you! You and your photographer should be on the exact same page every step of the way. Have a consultation with your photographer before the day of the shoot to go over your vision and your goals.
Dress the part
On the day of the branding photoshoot, wear clothes that communicate your personality & fit your narrative. Of course, you will want to look your best — but that doesn’t mean you have to dress all prim and proper if that’s not your persona! (I will also give you tips and advice about what to wear before our session!)
Get photos of you in action in order to literally tell the story of what you do! Don’t leave it to your clients to just picture it. Consider bringing along props or taking photos in your usual workspace for some powerful visuals. If you want 9 ideas of what kind of pictures you should get for social media, download my free guide here!
Follow these top personal brand photoshoot tips, and you’ll get so much more than just a headshot! You’ll receive a gallery full of images that speak to your ideal client, tell your story, and show off your personality!
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How to Tell a Story with your Personal Brand Photos
January 29, 2020