Without a doubt, designing a thoughtful and authentic social media strategy has transformed and grown my business. In the beginning, I was like many other entrepreneurs, working hard on my business and treating social media as an afterthought. Throwing spaghetti at the wall and hoping I could make something fit. Until one day I decided to stop throwing spaghetti and instead develop a plan.
Having worked with over 100 girl bosses, I noticed that many of my branding clients were struggling with the same social media issues:
- Unable to consistently post
- Struggling to create engaging content that resonates with their ideal client
- Focusing too much on the numbers and not enough on community.
So I decided to convert my system into an easy guide and worksheet for my fellow girl bosses who are ready to get serious about their social media presence. Good news friends, my Social Media Strategy guide is available TODAY and you can download it for FREE!
(Go on, take a moment to happy dance, I know I am!)
Before you dive into the guide, let me share with you my top three ingredients! You must…
Show up with every scroll
It’s a fact, posts that contain a picture of you will consistently receive better engagement. One of the best things you can do on social media is to make sure you show up with every scroll. While many of us are battling to beat algorithms and trying to amp up our hashtag game, it’s so important to remember that the goal of social media is to in fact…be social. People enjoy working with those they know, like, and trust. So let people know who you are by including pictures of yourself consistently. At the very least, an image of you should appear in your feed once a week. Invite them into the journey you are on, and you will never be disappointed by the loyal followers that will find you.
Develop Authentic Themes
As you fill out the Social Media Guide, you will see prompts to write down 4-6 themes you can post about consistently. Developing these themes is a crucial piece to a successful social media strategy for two reasons. First, they allow you to batch work and create the content in advance. If you wait until “inspiration” hits before you create content, then you will either rarely post or feel undue stress about it. While you can always reschedule something if something feels like a better fit that day, you will always win by giving yourself that choice.
Second, when you create themes and stick to them, you’re working from a place of strategy rather than reaction. Instead of posting what you think people will want, you will create content that is true to your brand and attracts loyal followers.
Each of these themes should feel to you and embody something you know you will want to post about consistently. For instance, one of my personal themes is travel because I LOVE to travel. I hold an American and Argentine passport, have visited over 30 countries, am married to a South African, and eloped to Paris, France. Travel is clearly part of my DNA and is something I plan on doing for the rest of my life. So it makes perfect sense that it’s one of my themes.
While brainstorming content around themes can feel repetitive, it will convey to your followers as consistency. Only a third of your followers will see any given post, and even then, they are consuming a lot of other content at the time. On my Social Media guide, you will be prompted on how to take the content and tweak it towards a different theme. This allows you to repurpose your content but also keep it fresh.
Additionally, you will want to consider how your service or product could affect other areas of your client’s life and speak into it. If you are a financial adviser, discuss easy ways to save money for the holidays or an upcoming vacation. If you’re a photographer, share your favorite ways to display photos. These small pivots are highly relevant to both the service you offer and the lives of your clients. A win-win for everyone!
Feeling nervous? No worries, I got you girl. Go ahead and download my Social Media Strategy Guide and get started on the easy to follow worksheet. Once you have the sheet filled out, tack it up by your workspace, so it’s accessible to reference when you are batch working.
To get you rolling, I have crafted an introduction post that you can simply fill in the blanks. Remember to use a picture of yourself and use #MLPBOSSBABE so I can come over and say hello!
Hey friends! My name is (YOUR NAME), and I am a (WHAT YOU DO) who adores partnering with (IDEAL CLIENT) to help them (HOW YOUR CLIENTS BENEFIT). You should know that I can not live without (FAVORITE SNACK), and when I am not working, I’m (FUN THING YOU LIKE TO DO). I can’t wait to get to know you! Drop a comment and tell me what snack you can’t live without.
Here’s an example of mine!
Hey friends! My name is Mandy, and I am a photographer who adores partnering with girl bosses to help them achieve their business dreams. You should know that I can not live without macarons, and when I am not working, I’m taking my dogs for a walk and feeding them too many treats. I can’t wait to get to know you! Drop a comment and tell me what snack you can’t live without.
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