Downtown Nashville Branding Photos For White Ink Calligraphy

I’m always so excited when I get to work with Claire from White Ink Calligraphy for her branding sessions! Claire is a Nashville based calligrapher that specializes in rentals, event signage and wedding invitation calligraphy. We work together a couple of times each year for personal branding photo sessions, and I always love how we creatively make each photo shoot different!

At the end of 2019, Claire was planning to launch the White Ink Jacket! This calligraphy project stemmed from wanting to give back in her business while still serving Nashville brides. The White Ink Jacket is an Able denim jacket you can reserve for your bachelorette party, bridal shower, or wedding day. Claire wrote “Mrs” on the back and “Best Day Ever” on the collar so it’s perfect for bridal portraits and photo-ops!

Claire’s goal through the White Ink Jacket is to raise money for Nashville-based nonprofit organizations. When you reserve the jacket, you pick a cause to donate to! Once you receive the jacket, you get to keep it for 5 days! Then when you return it, you leave a little note for the next bride that’s going to rent the jacket! I am obsessed with everything about this calligraphy passion project!

When Claire and I got together for her last branding photo session last year, all I knew was that she needed pictures of a jacket. I didn’t know the full backstory yet, and I didn’t know she was getting ready to launch something big! We started our session with pictures of Claire, Remy, and 3 balloons so Claire could post about her business anniversary! After that, we headed to Downtown Nashville with the jackets, wedding attire, and models to start taking promo photos for her launch announcement.

As you scroll through the pictures you’ll see we focused on Nashville bachelorette pictures and Nashville wedding pictures! The pedestrian bridge was the perfect way to tie in a local, Nashville feel. We also styled a few flatlays for Claire to use as banner pictures on her website. My favorite elements of the flatlays are the little white flowers and the envelope addressed to the future Mrs!

Huge thanks to Gradient and Hue for the florals, Build a Bride for providing the wedding dress, and Melissa Robertson for designing the landing page for the White Ink Jacket!